Founded by Gina Bradley in the summer of 2009, Paddle Diva was created on the premise that women are completely underserved in the Stand-Up Paddleboarding (SUP) market. Formerly a fitness instructor, wind-surfing teacher, and PADI certified Scuba Instructor, Gina has a real passion for SUP and knew that this was a trend that was about to really catch on for women. Motivated by her love for the sport, Gina began her SUP business by teaching women in East Hampton and listening to what they wanted from the sport. What resulted almost immediately was the creation of The DIVA board, a women’s stand-up paddle board that has been custom built by Nature Shapes for women only. Gina offers not only this custom-made board, but also SUP instruction, SUP tours, ocean awareness coaching, SUP surf lessons, and kids SUP lessons.