Gina Bradley is the Founder and CEO of Paddle Diva, which was created in 2009 in East Hampton, NY. It is based on the premise that Stand-Up Paddleboarding (SUP) is a way to get in shape and have a great experience on the water while offering a special mind-body connection. Originally Paddle Diva identified women as a target market, and the brand quickly became well known in the Hamptons and beyond. She also marketed it to men and children, making the sport accessible and family oriented, thus furthering the brand’s reach.
Gina began her career as a marketing professional and brand creator for large advertising agencies in New York City. As a fitness instructor, a professional windsurfer, surfer, and PADI certified Scuba Instructor, Gina became motivated by her love for the water to found Paddle Dive from her home in East Hampton. Soon Paddle Diva became a highly sought after brand in The Hamptons, Montauk and Rincon, Puerto Rico, with a nationwide rollout and Licensing effort in the works for 2018. Gina has recently participated and has been an advisor in Gabby Reece and Laird Hamilton’s two day training called The XPT Experience in Montauk and Malibu and she is featured In Outside Magazine’s TV series on XPT. She also has been featured in Bravo’s “ Summer Share”, HGTV’s “Island Life’, and on Bethenny Frankel’s “Bethany and Frederic.” She often does media appearances, speaking engagements, and is a guest at conferences and conventions. Gina divides her time between East Hampton, Boca Raton and Rincon with her sports oriented family: husband Scott, a world class surfer and real estate developer; their daughter Emma, a dedicated equestrian; their son James, a golf prodigy; and their mascot, Chihuahua/Pekingese mix Coconut.